‘Broadway Bakes!’: Schmackary’s celebrates its first birthday with a week of cookies and Broadway stars

Schmackary's Bakery.

Schmackary’s Bakery.

Broadway has never been sweeter!

It was announced yesterday that in honor of its first birthday, the beloved Hell’s Kitchen bakery Schmackary’s will be celebrating with sales and many of our favorite stars.

The party begins on May 24 and will continue into the next day as well. Schmackary’s workers will be encouraging their customers to post about the bakery’s first birthday on all social media, and the first 500 people to check in will receive their first cookie for only one dollar. On top of that, they will also be showcasing their top twelve best-selling cookies of the year, which will all be available for purchase.

The fun doesn’t stop there either! From May 27-31, Schmackary’s will have some of this season’s hottest Broadway stars working behind the counter of the store! During the event, entitled “Broadway Bakes!”, the actors will be on duty from 3-6 p.m. each day.  To make things even better, half of the funds and all of the tips earned during the event will be donated to Broadway Cares/Equity Fights AIDS.

Broadway’s Cinderella royalty Santino Fontana and Laura Osnes are set to participate in the event, along with Seth Rudetsky, Jeremy Jordan, Andrew and Celia Keenan-Bolger and Ryan Steele. These are only a few of the people that customers can expect to see, and there are even a few special guests who have yet to be announced!

Though there may still be a few surprises around the corner, one thing is for certain: There’s going to be a lot of love and delicious cookies this month in that cozy Broadway bakery!

So run, don’t walk to Schmackary’s, home to, as Annaleigh Ashford calls it, “The Official Cookie of Theatre.”

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