A Matchless Match: Fiddler on the Roof is making great strides as a leader in philanthropy, and how to get involved

 

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It seems the best match of all is the current Broadway revival of Fiddler on the Roof and philanthropy.

Fiddler has most recently joined forces with UNICEF. Producers of the hit revival are matching donations made to child refugees up to a total of $1,000. The donations are accepted via Twitter and Facebook and sent through GoodWorld.com to be tallied.

UNICEF isn’t the only charity Fiddler has teamed wiokieth.

Nearly $30,000 was raised in the month of February for the Flint Water Fund which aided residents of Flint, Michigan, with the purchase of water filters, water bottles, and emergency support services after a water contamination crisis. One-hundred percent of the funds raised went to helping residents in Flint and no administrative fee was assessed.

The funds were raised through $2 donations for every full priced ticket sold for performances in February. The Broadway Theatre, which houses the current Fiddler revival, has 1,761 seats.

“This is a generous gift for the people of Flint, one that will help address our immediate needs in the community,” said Jamie Gaskin, CEO of the United Way of Genesee County, in a statement.

For actor Nick Rehberger, who plays Fyedka, raising money for Flint was a cause that hit close to home.

“It’s a gift to be able to do what you love and I am grateful to be part of a team that is so willing to give back. It was especially meaningful to me that Fiddler was able to raise almost $30,000 for Flint residents in my home state of Michigan,” Rehberger told Stage Door Dish. “I’m so looking forward to what we will be able to accomplish through our ongoing partnerships with BC/EFA and UNICEF.”

Fiddler producer Jeffrey Richards said in a statement, “In keeping with the great Broadway tradition of giving back, I am proud that proceeds from this iconic musical about tradition—which celebrates the human spirit’s ability to find strength, love and joy in the face of [adversity]—will help the people of Flint through their current crisis.”

Backstage at Fiddler, the cast and crew remain passionate about philanthropy by donating to a new charity every week. The funds are collected by Matt Moisey and Austin Goodwin, two of the musical’s male swings, who sell baked goods as “The Cookie Boys.”

According to star Jessica Hecht, who plays matriarch Golde, over $700 was given to United Nations Refugee Relief Center. Hecht anounced the total on Adam Kantor‘s Broadway.com vlog “Motel Citizen.”

“One of the things I’m most proud of in terms of being in this company is how Fiddler on the Roof performs tzedakah,” Kantor said in the vlog. Tzedakah is a Hebrew word that translates into justice or righteousness but loosely refers to acts of charity.

Kantor added, “Fiddler is very much a show about people who become displaced. Unfortunately that’s a contemporary issue in today’s society.”

Fiddler on the Roof has also partnered with Broadway Cares/Equity Fights AIDS for the 30th annual Easter Bonnet Competition. Produced by and benefiting Broadway Cares/Equity Fights AIDS, the Easter Bonnet Competition celebrates six weeks of intensive fundraising efforts by dozens of Broadway, Off-Broadway and national touring companies. Fiddler began collecting donations from theatre patrons on Friday, March 11. A total of 52 productions, from Broadway, off-Broadway, and national tours, participated with the Easter Bonnet Competition last year and over $4 million dollars was raised.

Interested in donating to the causes supported by Fiddler on the Roof? Follow the show on Twitter and on Facebook to get the latest information. 

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About Samantha S.

"I found the theatre and I found my home.” ― Audra McDonald

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