Songs of the Spice Girls hit the West End in ‘Viva Forever’


Viva Forever

Childhood sleepovers just wouldn’t have been the same without those wannabe pop star moments, complete with singing into hairbrushes and dancing around the living room. For Broadway fans, those memories are likely even more prevalent. After all, when a kid’s favorite thing is a musical, what’s more fun than running around the house singing for all to hear?

Growing up in the 90s provided an endless score of bubblegum pop as a soundtrack to childhood. Children of the 90s were graced with *NSYNC, the Backstreet Boys, Britney Spears, and that gem of all pop music – the Spice Girls. Ginger Spice, Sporty Spice, Scary Spice, Baby Spice, and Posh Spice burst onto the scene in 1996, they were ready to take over the world – and in some ways they have. They’ve sold over 80 million records worldwide, and their status as international household names hasn’t changed in the years since they first found fame. Their reunions in 2007 to embark on a worldwide tour and in 2012 to perform in the Summer Olympics closing ceremony were just as well-received as their first launch into the spotlight.

Even if the Spice Girls never perform onstage together again, fans can revisit their music anytime they want on the West End in Viva Forever. The Spice Girls teamed up to produce the musical, which uses their timeless songs to tell the story of a rags-to-riches pop star making her way to the top.


The Spice Girls at the peak of their 90s fame.

Viva Forever follows the experiences of a mother and daughter as they take on a reality television singing competition and rise to fame. Hannah John-Karmen takes the lead as Viva, a talented star on the rise – and every little girl’s dream.

Performer and comedienne Jennifer Saunders, who made a cameo appearance in Spice World, created the musical’s book, which brings the girls’ songs to life. The musical is directed by Paul Garrington and choreographed by Lynne Page.

The show’s bright costumes and choreography keep the 90s fun going, and reassures Spice fans that maybe growing up is optional – and maybe nobody really has let go of those childhood hairbrush-singing sessions after all.

Viva Forever opened on December 11 and is playing at London’s Piccadilly Theatre. Broadway would be thrilled to receive its girl power and positivity across the pond anytime!

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About Claire H.

Writer, performer, picture-taker, New Yorker. Find me on Twitter at @Claire_Hannum.

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